Every one of 320 decision-makers reached, in three weeks.
The Situation
A Benelux law firm came to us with an unusually well-defined problem: their entire addressable market was small and specific — 320 identifiable decision-makers across the region, no more, no less.
That changes the math on outreach completely. There’s no “test a segment first” or “scale up what works” — with a market this narrow, every single contact matters, and a bad first impression with any one of them is a bad impression with a meaningful slice of the whole addressable market.
With a market this small, outreach quality had to matter more than volume — there was no room to “test and iterate” against strangers.
The Approach
We built and ran LinkedIn outreach targeting all 320 decision-makers directly — not a sample, the full list. Messaging was sequenced over three weeks rather than sent all at once, giving room to adjust tone and angle based on early response patterns instead of committing to one message for the entire market up front.
The copy itself was written around the specific pain points this audience actually deals with day to day, rather than generic legal-services messaging that could apply to any firm in any market.
The Result
Every single one of the 320 target contacts was reached within the three-week window. 117 accepted the connection request, 54 replied — a 17% reply rate against a genuinely cold, senior audience — and 3 converted directly into requests for quotation.
320
total addressable market reached
117
new connections
3
RFQs generated
Have a market this specific?
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