ICP & Market Research | MidnightGTM

ICP & Market Research

Find out exactly who to sell to, and how many of them exist. No guesswork, no endless empty lists.

Discovery & interviews → market mapping → TAM sizing → ICP scoring → VALIDATED TARGET LIST

Auto Outreach
Clay · Apollo
Cold Calls
SDR team
PROSPECTING1st touch · outreach
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QUALIFICATIONPain · BANT · ICP
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MEETINGDemo · discovery
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PROPOSALOffer · follow-up
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DEAL ✓
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How it works

01

Discovery & Interviews

We sit down with you and, where useful, your best existing clients to find the real pattern behind who buys and why.

02

Market Mapping & TAM Sizing

We pull real company data to size your addressable market — not a guess, an actual number of matching companies.

03

ICP Definition & Scoring

Firmographic and behavioural criteria turned into a scoring model, so every lead can be ranked, not just listed.

04

Validation & Handoff

We test the profile against real replies before handing over a validated ICP doc and a ready-to-use target list.

Know exactly who to sell to.

30-minute call. We’ll tell you how big your real addressable market is — and whether your current targeting is even close.